2023 Brand upgrade, COTRUST new image, forward 20 years
2023.07.27
This brand upgrade includes three major contents:
① Corporate philosophy, ② brand identity, ③ product trend;
We will convey the new attitude of Hexin to make you feel: choose Hexin company with confidence, use Hexin products with confidence, and realize the future industrial automation control.
1
Mission Vision values upgrade
（Value proposition from the user）
Mission
In the field of industrial automation to help customers achieve easier control!
Vision
Focus on industrial control, driving the intelligent future.
Core values
To achieve customer first
Contributor based
Continuing To openness and innovation
Keep striving for better
Quality policy
Quality first, immediate response; Excellence, full participation; Achieve customer value with excellent quality.
2
COTRUST LOGO and visual upgrade
（Professional x Reliable x innovative x International）
①.COTRUST BRAND LOGO
Old logo of COTRUST
New logo of COTRUST
COTRUST brand identity is derived from graphics, extract graphic elements into "O", establish the connection and unity of the LOGO and graphics, and become the standard logo combination of COTRUST brand.
②.COTRUST BRAND COLOR
COTRUST Blue reflects the professional and reliable visual experience of industrial products.
Innovation Blue embodies the visual experience of innovation and vitality.
